Insights on user acquisition, influencer marketing, short-form content strategy, and how underdogs build brands that scale.
In a world where every brand is shouting, the ones that win aren't the loudest — they're the most familiar. The economics of attention have permanently changed mobile marketing.
David doesn't beat Goliath with a bigger budget. Here's the tactical playbook for apps competing against incumbents with 10× your resources.
The data is clear: smaller creators with tighter audiences consistently deliver better ROI than mega-influencers. Here's the counterintuitive math behind it.
TikTok, Reels, and YouTube Shorts changed the economics of UA. Here's how to build a systematic short-form content engine for scalable app growth.
Most UA budgets go into driving traffic. Barely any go into converting it. Your App Store page might be destroying your acquisition ROI.
Installs are vanity. Retained users are sanity. The gap between install rate and day-30 retention almost always comes down to trust.
India is the world's largest app market by download volume and one of the most misunderstood by Western marketers. Here's what actually works.
The traditional agency retainer model charges for effort regardless of outcome. Here's why the risk-sharing model is the only one worth considering.
The most effective perception campaigns didn't look like campaigns. They looked like content. Here's how sophisticated brands use meme culture to move markets.
The most underleveraged asset in a startup's marketing stack is the founder. Here's why personal brand is a UA strategy, not a vanity project.