The Challenge
When Earneasy24h engaged with us, the app had plateaued at approximately 50,000 installs. Despite having a functional product, growth had stalled due to weak market positioning, low user trust, and inconsistent acquisition efforts.
The brand struggled with poor public perception and credibility gaps, negative Play Store sentiment impacting conversion rates, a lack of structured user acquisition framework, and fragmented influencer campaigns with no measurable ROI. The challenge wasn't visibility alone — it was trust, clarity, and scalability.
Our Objectives
- Reposition Earneasy24h as a credible, user-first platform
- Improve store-level conversion efficiency
- Build a repeatable, performance-driven influencer system
- Achieve sustainable scale without increasing acquisition risk
- Establish long-term product–market fit
Our Strategy
1. Brand Rehabilitation & Market Repositioning
We began by addressing the root cause of stagnation: perception. A full audit of user reviews and sentiment drivers revealed the trust leaks across onboarding, payouts, and messaging. We reframed the brand narrative to focus on simplicity, legitimacy, and transparency, and upgraded Play Store visuals and communication to reflect a mature, reliable product. This immediately improved first-touch trust signals.
2. Conversion-Led Store Optimisation
Rather than driving more traffic, we focused on making existing traffic convert better. Play Store copy was optimised using behavioural triggers. Clarity-driven screenshots and social proof were introduced, pre-install messaging was aligned with the in-app experience, and friction was reduced across the first user session. The result: meaningful uplift in install-to-signup conversion rates.
3. Systemised Influencer Acquisition
We replaced ad-hoc promotions with a data-backed creator engine. The focus shifted to high-trust micro and mid-tier creators, prioritising UGC-style, native short-form content. Structured creative testing ran across hooks, formats, and CTAs — and only creators and creatives that demonstrated retention and revenue impact were scaled. Influencer marketing evolved from a cost centre into a predictable growth channel.
4. Feedback-Driven Scaling
Cohort-level performance was tracked by creator source. Real user behaviour was used to refine creatives and messaging on a continuous basis, with every decision optimised for lifetime value — not just install volume.
The Results
Over 12 months, Earneasy24h transitioned from stagnation to sustainable, profitable scale. The app grew from 50,000 to over 1 million installs, generating more than $200,000 in revenue along the way. Play Store ratings and sentiment improved significantly, and a stable, scalable acquisition framework was established — alongside clear evidence of product–market fit.
Growth is not about spending more — it's about earning trust, fixing conversion, and scaling what works.